VÁZQUEZ PADURA
HEALTHCARE TRAINING · MADRID · 2016-PRESENT
Student recruitment for a healthcare academy
A continuing-education academy for healthcare professionals that needed to fill its courses without relying only on word of mouth.
×2
ENROLMENTS
x6
AD PERFORMANCE
THE STARTING POINT
The website listed the courses but did not convert: no analytics, very basic Google Ads campaigns and no ranking for the searches future students were making.
WHAT WE DID
01
Analytics and measurement
GA4 and conversion goals to know which intake was working.
02
Course SEO
Pages by qualification aimed at enrolment intent.
03
Recruitment campaigns
Using Google and social media, with a controlled cost per enquiry.
Now we know how much each new student costs us.
MORE CASES
