BUSINESS CONSULTING · SANTANDER · 2019-PRESENT

Rebranding and an owned lead-generation channel for Gestisa

A consultancy with a solid client base but no digital entry channel. In nine months it went from relying on word of mouth to receiving qualified enquiries every week.

+64%
ORGANIC TRAFFIC
×3
LEADS PER MONTH
-38%
COST PER LEAD

THE STARTING POINT

The brand no longer reflected what the consultancy had become by 2016, and the website did not appear in any search relevant to the business. Every new client arrived through word of mouth or referral, and they wanted to create a new client-acquisition channel.

WHAT WE DID

01
Audit and diagnosis

Technical, content and competitor review. A document with priorities and estimated effort.

02
Rebranding

Updated identity applied to the website, documents and social profiles.

03
SEO implementation

Content architecture by service, performance and local listings.

04
Campaigns and content

Google Ads on hiring intent, plus blog and social media with a monthly calendar.

Before and after of the services page.
Before and after of the services page.

For the first time we know where each new client comes from.

MANAGEMENT — GESTISA S.A.
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