HEALTHCARE TRAINING · MADRID · 2016-PRESENT

Student recruitment for a healthcare academy

A continuing-education academy for healthcare professionals that needed to fill its courses without relying only on word of mouth.

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ENROLMENTS
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AD PERFORMANCE

THE STARTING POINT

The website listed the courses but did not convert: no analytics, very basic Google Ads campaigns and no ranking for the searches future students were making.

WHAT WE DID

01
Analytics and measurement

GA4 and conversion goals to know which intake was working.

02
Course SEO

Pages by qualification aimed at enrolment intent.

03
Recruitment campaigns

Using Google and social media, with a controlled cost per enquiry.

Now we know how much each new student costs us.

MANAGEMENT — MUNDO SANITARIO
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